Privacy Policy

1. Introduction

D.Luxe Aesthetics ("we", "us", "our", or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your personal information when you visit our website, use our services, or interact with us in any way.

2. Information We Collect

We collect information you provide directly to us and information automatically collected when you visit our website:

• Contact Information: Name, email address, phone number, and location when you sign up for newsletters, book consultations, or contact us directly.
• Treatment Information:Details about treatments you're interested in or have enquired about during consultations (only with your consent).
• Automatic Information: Device type, browser type, IP address, referring URLs, and pages visited (via cookies and similar technologies).
• Email Engagement: Whether you open our emails and which links you click (if you subscribe to our mailing list).

3. How We Use Your Information

We use the information we collect to:

• • Process booking requests and provide consultation services
• • Send you promotional emails and marketing communications (with your consent)
• • Respond to your enquiries and provide customer support
• • Improve our website, services, and user experience
• • Comply with legal obligations and protect our rights
• • Analyse website traffic and usage patterns to optimise our site

4. Cookies and Tracking Technologies

We use cookies and similar technologies (local storage, tracking pixels) to:

• Essential Cookies: Remember your preferences and maintain your session
• Analytics Cookies: Understand how you use our website to improve it
• Marketing Cookies: Track your interactions with our promotional content

You can control cookie settings through your browser. Declining cookies may affect your experience on our website. When you visit our site, you'll be presented with a cookie consent banner. Your choice is stored in localStorage for future visits.

5. Legal Basis for Processing (GDPR)

For users in the UK and EU, we process your personal information based on:

• Consent:You've explicitly agreed to receive marketing emails or have consented to cookies
• Legitimate Interest: Improving our services and website functionality
• Contract: Processing necessary to fulfil your booking or consultation request
• Legal Obligation: Complying with UK and EU data protection laws

6. Your Rights (GDPR and UK DPA 2018)

If you reside in the UK or EU, you have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data that we hold
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your data (subject to legal obligations)
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to certain types of processing, including marketing communications
• Right to Withdraw Consent: Withdraw your consent for marketing emails at any time

To exercise any of these rights, please contact us using the details below.

7. Email Marketing & Newsletter

When you sign up for our newsletter or promotional emails, we'll send you:

• • Exclusive offers and discounts
• • Updates about new treatments and services
• • Seasonal promotions and clinic news

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email, submitting a request below, or by updating your email preferences directly. We'll honour your request within 10 business days.

Note:We use a shared email capture system across our website (popup, floating bar, and email signup section). Once you've signed up via any method, the others will automatically hide to prevent duplicate signups. This is tracked using localStorage.

8. Third-Party Services

Our website and booking system may integrate with third-party services:

• Booking Platform: Aesthetic Nurse Software (portal.aestheticnursesoftware.com) handles consultation bookings
• Email Marketing: We may use Mailchimp, Klaviyo, or similar platforms to manage our mailing list
• Analytics: We may use Google Analytics to understand website usage

These third parties have their own privacy policies and are responsible for their own data handling practices. We recommend reviewing their privacy policies before providing information.

9. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfil the purposes outlined in this policy. Email addresses collected for marketing are retained until you unsubscribe or request deletion. Consultation booking information is retained in accordance with UK healthcare records regulations. Cookies are typically retained for up to 12 months, unless cleared earlier by you.

10. Data Security

We take data security seriously and implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, and loss. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

11. ICO Registration and Compliance

D.Luxe Aesthetics is registered with the Information Commissioner's Office (ICO) in the UK under the Data Protection Act 2018 and GDPR. For enquiries about our data processing practices or to report a concern, you can:

• Contact Us Directly: Use the details below to reach our data protection contact
• Contact the ICO:Visit www.ico.org.uk or call 0303 123 1113 to lodge a complaint if you believe we've mishandled your data

12. Contact Us

If you have questions about this Privacy Policy, would like to exercise your rights, or need to update your information:

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We'll notify you of significant changes by updating the "Last Updated" date above and, in some cases, by sending you an email or displaying a prominent notice on our website. Your continued use of our website after changes constitutes your acceptance of the updated policy.

14. Consent

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal information as described herein, in accordance with UK and EU data protection laws.